The Ultimate Guide to Branding
Did you know that people have to be exposed to a brand 5 to 7 times to remember it? This means your branding needs to be strong, consistent, and everywhere. Knowing where to start with branding your company can be murky, which is why we’ve created this ultimate guide to branding your business.
What is Branding?
Branding is the essence of your company. It’s those visual and audio cues, like company name, slogan, and logo, that stick in the buyer’s mind. Branding is what keeps your company relevant in the consumer’s mind and worthy of discussion. It encompasses your brand’s mission, the value your product or service gives, and what makes you different from the pack.
Why is Branding Important?
As we said, consumers need to be exposed 5-7 times to a brand before remembering it. You can cut down that number by having a distinctive brand that speaks for itself. Also, having a specific branding strategy for your company can help attract the right customers, develop a loyal clientele, and spread the word to others. Your branding is what people will remember and keeps them coming back time and time again.
Steps to Build a Brand
With all that being said, how do you even begin to craft a brand? Branding takes time. Once you select a name, logo, and slogan, they have to stick. Changing up your visual and audio messaging will confuse buyers. After all, consistency and exposure help build a brand. Branding starts with research first and foremost before moving into design. Follow these steps to craft a successful brand before posting your first product.
Stay Consistent and Creative
Large companies like Nike and Apple weren’t born overnight. Strong messaging, products, and consistency were what built these brands to the level they’re at now. Stay creative, true to your brand’s mission, and consistent in your branding, and in no time, your influence will spread.